“I’m thrilled with the work Tim Palen and his marketing team have done on the film,” Collins told Variety via email. “It’s appropriately disturbing and thought-provoking how the campaign promotes ‘Catching Fire’ while simultaneously promoting the Capitol’s punitive forms of entertainment. The stunning image of Katniss in her wedding dress that we use to sell tickets is just the kind of thing the Capitol would use to rev up its audience for the Quarter Quell (the name of the games in “Catching Fire”). That dualistic approach is very much in keeping with the books.”
Suzanne Collins spoke to Variety about the marketing for The Hunger Games: Catching Fire.
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Posted on Wednesday, October 30, 2013 by Editor
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