Lionsgate will be partnering with Subway to create a special product that will be intertwined with The Hunger Games: Catching Fire.
SUBWAY(R) restaurants in the U.S. and Canada will be fired up in anticipation of the film’s release, with a number of promotional assets planned for in-store, social, online, and broadcast. A special product line will be featured with thematic ties to the film, along with specially marked packaging with codes encouraging customers to engage online for their chance to win prizes. SUBWAY(R) customers can also pose with their favorite character’s standees in the restaurants and are invited to share photos on social media for additional chances to win.