Hunger Games Doritos?

Lionsgate has partnered up with Doritos to deliver us Mockingjay themed snacks. Not quite sure how to feel about this, it seems very Capitol-esque, almost distasteful given the subject content of the books. Either way, here is the press release detailing their partnership with Doritos, Whole Foods, and Mazda.

VANCOUVER, BC and SANTA MONICA, CA, October 8, 2014 – Lionsgate (NYSE: LGF), a premier next generation global content leader, today announced that DORITOS, MAZDA and Whole Foods Market’s WHOLE PLANET FOUNDATION will partner with the studio for the year’s most anticipated film, The Hunger Games: Mockingjay – Part 1. The film, the third in the global blockbuster Hunger Games film franchise, opens in theaters worldwide on November 21.

DORITOS and MAZDA will both be sponsors of the newly launched OUR LEADER THE MOCKINGJAY (OLTM) app, currently available through OurLeaderTheMockingjay.Co.In and for download through both the Apple and Android app stores.

DORITOS will also introduce thematic Mockingjay packaging at retailers nationwide this month. When scanned, the bags will unlock exclusive content on the OLTM app. DORITOS will also be running a sweepstakes online, offering hundreds of prizes, including signed movie posters and a trip to the film’s US premiere. For official rules and more details, please visit www.UnlockDistrict13.com.

MAZDA is the official automobile sponsor of the U.S. premiere of The Hunger Games: Mockingjay – Part 1. Mazda is also a sponsor of the OLTM app. When a Mazda logo is scanned either from a brochure, print ad or on www.MazdaUSA.com, exclusive content will be unlocked. Mazda is also running a design contest hosted on Tumblr, in which fans can design and submit their own Hovercraft plans. Every design submitted on the Mazda Tumblr site will trigger a donation to one of Mazda’s Drive for Good charitable partners.

“Mazda is proud to partner with The Hunger Games on this new installment of the series,” said Russell Wager, Vice President, Marketing, Mazda North American Operations. “We are also very excited to involve our Mazda Drive for Good program in order to do good for others during this time of year.”

WHOLE PLANET FOUNDATION, a Whole Foods Market nonprofit dedicated to alleviating global poverty, will activate a fundraising program across participating Whole Food Market stores nationwide. For every fresh, in-house-made Courage of One juice that shoppers purchase, $1 will go to the foundation to fund microcredit. WHOLE PLANET FOUNDATION will also run a sweepstakes program offering prizes including Whole Foods Market gift cards and premiere tickets, plus travel.

“We are thrilled to partner with these powerhouse “best in class” brands to create smart, innovative and interactive ways to bring fans further into the world of The Hunger Games,” said Tim Palen, Lionsgate’s Chief Marketing Officer. “We are also proud of our association with not-for-profit organizations like WHOLE PLANET FOUNDATION and to continue to build on our relationships with The Hunger Games franchise partners FEEDING AMERICA and WORLD FOOD PROGRAMME.”

The worldwide phenomenon of The Hunger Games continues to set the world on fire with The Hunger Games: Mockingjay – Part 1, which finds Katniss Everdeen (Jennifer Lawrence) in District 13 after she literally shatters the games forever. Under the leadership of President Coin (Julianne Moore) and the advice of her trusted friends, Katniss spreads her wings as she fights to save Peeta (Josh Hutcherson) and a nation moved by her courage. The Hunger Games: Mockingjay – Part 1 is directed by Francis Lawrence from a screenplay by Peter Craig and Danny Strong, from an adaptation by Suzanne Collins and produced by Nina Jacobson’s Color Force in tandem with producer Jon Kilik. The novel on which the film is based is the third in a trilogy written by Suzanne Collins that has over 65 million copies in print in the U.S. alone.
ABOUT LIONSGATE
Lionsgate, home to The Hunger Games, Twilight and Divergent franchises, is a premier next generation global content leader with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, digital distribution, new channel platforms and international distribution and sales. Lionsgate currently has more than 30 television shows on over 20 different networks spanning its primetime production, distribution and syndication businesses, including such critically-acclaimed hits as the multiple Emmy Award-winning Mad Men and Nurse Jackie, the comedy Anger Management, the broadcast network series Nashville, the syndication success The Wendy Williams Show and the critically-acclaimed hit series Orange is the New Black.
Its feature film business has been fueled by such recent successes as the blockbuster first two installments of The Hunger Games franchise, The Hunger Games and The Hunger Games: Catching Fire, the first installment of the Divergent franchise, Now You See Me, Kevin Hart: Let Me Explain, Warm Bodies, The Possession, Sinister, Roadside Attractions’ A Most Wanted Man and Pantelion Films’ breakout hit Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S.
Lionsgate’s home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rate. Lionsgate handles a prestigious and prolific library of approximately 16,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company’s core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world. www.lionsgate.com
ABOUT DORITOS
Doritos tortilla chips is one of the billion-dollar brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. To learn more about the Doritos brand, visit its website at www.doritos.com or on Twitter at www.twitter.com/Doritos or on Facebook at http://www.facebook.com/DoritosUSA.
ABOUT MAZDA
Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com. Visit us on Facebook at https://www.facebook.com/Mazda.
ABOUT WHOLE PLANET FOUNDATION
Founded in 2005, Whole Planet Foundation is a Whole Foods Market foundation that alleviates poverty worldwide where the company sources products. The nonprofit’s mission is to empower the very poor with microcredit and the chance to create or expand a home-based business and lift themselves and their families out of poverty, with a focus on the developing world. As of September 2014, Whole Planet Foundation is funding microlending programs in the U.S. and 60 other countries in Africa, Asia, and Latin America, supporting 4.5 million people with a chance for a better life. To date, the nonprofit has authorized more than $60 million dollars through microfinance partners worldwide. Learn more and donate online at www.wholeplanetfoundation.org.

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Photos from Mockingjay Booth at ComicCon

Lionsgate set up an awesome booth at this year's SDCC including "Peeta's" Bakery, Capitol scenes, armed peacekeepers, etc. Apparently the bakery was even selling cheese croissants (perhaps a nod to the cheesy buns mentioned in the books?). Definitely a great place to check out if you are at the Con!

Source: tumblr.com

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Hunger Games Exhibit to Tour in 2015

Lionsgate will be launching a "Hunger Games Exhibit" in the Summer of 2015.

Touring Exhibit Debuts Summer 2015

Company Appoints Veteran Thinkwell Executive To Oversee Branded Attractions

SANTA MONICA, Calif., May 30, 2014 /CNW/ – As part of its initiative to extend its global brands and franchises into new lines of business, Lionsgate (NYSE: LGF), the premier next generation global content leader, will launch a U.S. tour of “The Hunger Games: The Exhibition” in summer 2015, it was announced today by Lionsgate Chief Marketing Officer Tim Palen. The state-of-the-art exhibition, which will include interactive displays of authentic costumes, props and other elements of the world of The Hunger Games, will be designed in conjunction with Thinkwell Group, one of the world’s leading theme park and location-based entertainment companies.

The first two Hunger Games films have grossed more than $1.5 billion at the worldwide box office and The Hunger Games: Catching Fire became the highest-grossing domestic release of 2013 and the 10^th highest-grossing domestic release of all time. “The Hunger Games: The Exhibition” will launch several months ahead of the November 20, 2015worldwide release of the fourth Hunger Games film, The Hunger Games: Mockingjay – Part 2, and will incorporate artifacts featured in the first three films from locations within the Capitol and the various Districts of Panem. The exhibition will be featured in major museums and institutions across the country and will be supported by a multimedia promotional effort and nationwide advance ticket sales.

“Now that we’ve built a critical mass of intellectual property, we’re committed to extending our brands into exciting new businesses that create opportunities for our fans to engage with our properties at the same time they deliver significant incremental financial benefits to Lionsgate,” said Palen. “We’re thrilled to launch this initiative with the U.S. tour of The Hunger Games exhibition, which celebrates the world of The Hunger Games and offers Hunger Games fans an extensive behind-the-scenes look at the movie-making process.” He noted that the exhibits will also be paired with local school curricula, and nearly all aspects of the tour will be interactive.

Palen also announced that, as part of the studio’s commitment to expand its branded retail and merchandising operations, it has brought veteran Thinkwell executive Jenefer Brown in-house, naming her to the newly created post of Senior Vice President, Branded Attractions. Brown will not only oversee the launch of the U.S. tour of The Hunger Games exhibition but will explore additional theme park attraction and other location-based entertainment opportunities around the world for The Hunger Games franchise and the Company’s entire portfolio of branded properties.

Brown brings over 10 years of experience working in both the entertainment and high-technology industries. Most recently, Brown served as both a project manager and director of business development, where she managed the strategic planning and creative development of location-based entertainment projects and live events for major film studios and Fortune 500 Companies, including Warner Bros. Entertainment, Anschutz Entertainment Group, the National Basketball Association, CORE Media Group, Sesame Workshop and Nickelodeon Animation Studios.

Brown will be overseeing the production and management of all branded attraction efforts on behalf of Lionsgate as the company focuses on expanding its IP presence in this space. She will report to Chief Marketing Officer Tim Palen. She holds a JD, cum laude from the University of California, Hastings College of the Law and a Bachelor of Arts Degree from the University of California at Berkeley.

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Cast at Cannes 2014

Lionsgate promoted at the Cannes this year, so the cast (Jennifer, Liam, Josh, Julianne, and Sam) showed up to promote The Hunger Games: Mockingjay Part 1. Doesn't Jen look great?

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Lionsgate Executives Talk With Variety About The Hunger Games

Lionsgate executives talked with Variety about the Hunger Games.

With “The Hunger Games: Catching Fire” having grossed $860 million worldwide, Lionsgate CEO Jon Feltheimer has underlined the studio’s focus on creating more franchises.

Feltheimer listed “Now You See Me,” “Mortdecai,” “Gods of Egypt,” “Chaos Walking” and “The Last Witch Hunter” as potential franchises for the studio during Friday morning’s call with analysts to discuss earnings for its third fiscal quarter ended Dec. 31.

Fueled by “Catching Fire” and “Now You See Me,” Lionsgate reported earnings after the market closed Thursday above forecasts at $88.8 million, or 64 cents a share. During the call, Feltheimer repeated Sunday’s announcment that the timetable for the release of the next two “Hunger Games” movies — “Mockingjay Part 1″ on Nov. 21 and “Mockingjay Part 2″ on Nov. 20, 2015 — will remain unchanged despite the death of actor Philip Seymour Hoffman.

The actor played the part of the gamesmaker Plutarch Heavensbee.

“We were fortunate to have his incredible talent grace our Hunger Games family,” Feltheimer said Thursday. “We send our deepest condolences to all who were close to him.”

The CEO said that the two “Mockingjay” films are being shot at the same time. “Director Francis Lawrence is taking advantage of the expanded world of Mockingjay to create compelling action set pieces designed to bolster the franchise’s growing resonance for international audiences, and both chapters will wrap this summer,” he added.

The CEO noted that another Lionsgate’s franchise will launch in six weeks with “Divergent,” based on the first book in Veronica Roth’s three-novel series and starring Shailene Woodley. He noted that the decision to move “The Hunger Games” movies from March to November was made for two reasons — getting the “Hunger Games” films in the prime holiday periods, and to open up the March slots for the “Divergent” films.

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Lionsgate Releases Synopsis for Mockingjay Movies

Lionsgate has released a short synopsis for Mockingjay Part 1 and Mockingjay Part 2 which will be released in November 2014 and 2015.

In MOCKINGJAY PARTS 1 & 2, we follow heroine Katniss Everdeen’s journey as she leads the districts of Panem in a rebellion against the tyrannical and corrupt Capitol. As the war that will determine the fate of Panem escalates, Katniss must decipher for herself who she can trust and what needs to be done, with everything she cares for in the balance.

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Lionsgate and Covergirl Partnership

Lionsgate has announced that they will be partnering up with Covergirl! What do you expect the makeup to be like?

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'Hunger Games Explorer' Website Launched

The Hunger Games Explorer website has been officially launched by Lionsgate. You can view the website at www.thehungergamesexplorer.com.

LIONSGATE AND INTERNET EXPLORER ANNOUNCE

MULTIFACETED PARTNERSHIP FOR THE RELEASE OF

THE HUNGER GAMES: CATCHING FIRE

Today the Companies Released The Hunger Games Explorer, the Groundbreaking Digital Home for The Hunger Games Fans

 

Los Angeles (April 15, 2013) – Kicking off a  multifaceted  partnership between two global leaders in the areas of entertainment and technology, Lionsgate (NYSE: LGF) and Internet Explorer announced the debut of The Hunger Games Explorer (www.thehungergamesexplorer.com), the groundbreaking, definitive online destination for fans to find all of The Hunger Games content they’re looking for. Ahead of the highly anticipated Nov. 22 release of The Hunger Games: Catching Fire, and tied to the global premiere of the film’s teaser trailer online and at the MTV Movie Awards, The Hunger Games Explorer is the go-to site for a rich, interactive experience that lets users explore the world of The Hunger Games.

 

This dedicated digital home for The Hunger Games fans will let them track every development in the franchise, including fan blogs, talent tweets, exclusive images and videos. The site will serve as a social aggregator, allowing both official and fan-generated content to be pulled from multiple social media platforms. Users will be able to search, filter and share content directly from the site, providing an incredible experience for utility and discovery.  Built with Internet Explorer 10, The Hunger Games Explorer takes full advantage of multi-touch technology, letting visitors swipe and scroll through content with the flick of a finger. Another feature called “sparking” lets fans “like” objects while driving discussion around each bit of news or fan-created content. 

 

“We have the best fans in the world, and starting tonight they have a home on the web where they can be a part of The Hunger Games experience and contribute to the excitement for The Hunger Games: Catching Fire,” said Danielle De Palma, senior vice president digital marketing, Lionsgate. “The Hunger Games Explorer is not only a place for fans to spark the conversation around The Hunger Games: Catching Fire, but also a destination where we can continue to provide fans with new content, experiences and unprecedented behind-the-scenes access.”

 

”With The Hunger Games Explorer, we wanted to change the game for how a movie can be extended to the web, providing an intensely immersive experience for fans,” said Roger Capriotti, director, Internet Explorer marketing. “The Hunger Games Explorer continues IE’s work to bring innovative experiences to the web, showcasing what’s possible with amazing content and a modern browser like IE that is fast, fluid and perfect for touch.”  

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UK Dominos and Hunger Games To Join Together

Attention to all Hunger Games fans in the United Kingdom! You can now get Dominos pizza and the Hunger Games together.

Lionsgate U.K. has struck a video-on-demand online movie deal with Domino’s Pizza.
The deal allows Domino’s to become the first pizza delivery company to also deliver streaming movies in Britain.
Domino’s said customers ordering pizza from its web site will also be able to watch Lionsgate titles streamed via a PC or Mac, mobile phone and tablet on a rental basis.
Customers will order, receive a code, and be able to stream recent titles, such as The Hunger Games and What to Expect When You’re Expecting, and library fare, such as Scream and Dirty Dancing, while eating the pizza of their choice. Prices per movie vary from £2.49 ($4) to £3.49 ($5.60).

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Lionsgate Loses $22 Million This Quarter

Lionsgate has reported that they have lost $22 Million this quarter according to LA Times. The loss is mainly due to the purchase of Summit Entertainment. It is predicted when they report all of the Hunger Games and Twilight revenue they will pull ahead.The Santa Monica studio on Wednesday disappointed Wall Street as it reported a net loss of $22.7 million on revenue of $645.2 million in revenue during the quarter ended March 31.

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Alexander Ludwig Single 'Live It Up'

Alexander Ludwig debut single 'Live It Up (Teenage Wasteland)'.

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High Quality 'Katniss Cinna' Scene

High Quality Version of Katniss Cinna scene from Yahoo.

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Lionsgate Publicity Page : Costumes, Hair, And Makeup

he Lionsgate Publicity Page recently posted an 82 page document full of hunger games scoop. This is a highlight from that document:

" Costumes, Hair and Makeup

Equally key to Panem’s vivid reality is the work of costume designer Judianna Makovsky, who has been a regular collaborator with Gary Ross. Yet this film would take them places they’ve never before explored.  “This isn’t the type of design we usually do,” admits Makovsky. “It gets into realms of fantasy fashion in the Capitol, but we also wanted the look to be recognizable and relatable, taking today’s haute couture a step further. For me it was a wonderful challenge.  How often do you get the chance to do such outrageous clothing, hair and makeup?” 

Makovsky started with the vast, yin-yang contrasts between the Districts and the Capitol: the former as rough-hewn and raw as it gets, the latter with no limits to its excess.  “The Districts have very limited palettes,” she explains.  “They’re gray and blue-gray.  Then, when you get to the Capitol, we have two palettes: one is bright pastels, with lots fuchsias and turquoises, and the other is more acidic yellows and greens. There’s a meanness to the Capitol, so we also decided to put a lot of black in there to mute the brightness and outrageous colors.” 

Katniss’ clothes also shift as she moves from District 12 to the Capitol.  “The clothes in District 12 are all work wear and Katniss has mostly hand-me-downs,” Makovsky says.  “On Reaping Day, she wears the blue dress described in the book, and we found a great vintage fabric that has the has the right kind of simplicity to it.  But when she gets to the Capitol, her chariot costume is a leotard and tights with tall boots and it all has a very shiny, dramatic aspect.” 

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Lionsage Publicity Page : Visual Design

The Lionsgate Publicity Page recently posted an 82 page document full of hunger games scoop. This is a highlight from that document:

" Visual Design

As the cast began to prepare for their adventure in Panem, Gary Ross and his crew dove into bringing Suzanne Collin’s vision of the futuristic world they inhabit fully alive on screen. It all started with Ross’ photographic concept – to navigates Panem through the subjective experience of Katniss Everdeen, just as Collins had done on the page – which came to life in a collaboration with Oscar®-nominated director of photography Tom Stern (who recently shot Clint Eastwood’s J. EDGAR). 

“One of the most important things to me and to Tom was to convey the immediacy and first person point-of-view that makes the book so irresistible,” says Ross.  “This meant shooting in an urgent, intensely personal way that I’ve always wanted to use, but has never suited the subject matter of films I’ve done before.”

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Sound Credits

'District 12 and Beyond' will be available in late March.

The Lionsgate Publicity Page posted an 82 page document for the hunger games (Credits, Production, Ect...) , and a list of sound credits appeared.

“DEEP IN THE MEADOW (LULLABY)”
Lyrics by Suzanne Collins
Music by T Bone Burnett and Simone Burnett
Performed by Jennifer Lawrence and Willow Shields * Willow is on the soundtrack?
“FAREWELL”
Written by Evgueni Galperine
Performed by Evgueni Galperine and Mariana Tootsie
Courtesy of Mathieu Gerault
“HORN OF PLENTY” 
Written by Win Butler and Régine Chassagne [of Arcade Fire]
“WAR”
Written by Gabriel Hubert, Saiph Graves, Amal Hubert, Tycho Cohran, Jafar Graves, Uttama Hubert, Seba Graves and Tarik Graves
Performed by Hypnotic Brass Ensemble
Courtesy of Honest Jon‘s Records
“SEDIMENT”
Written and Performed by Laurie Spiegel
Courtesy of Laurie Spiegel
“A WASP ON HER ABDOMEN”
Written and Performed by Chas Smith Courtesy of Cold Blue Music
“THREE MOVEMENTS FOR ORCHESTRA, MVT. 1″ [Link leads to a sample piece]
Written by Steve Reich
Performed by Lower Austrian Tonkünstler Orchestra and Chorus Sine Nomine Conducted by Kristjan Järvi
Courtesy of Chandos
By Arrangement with Source
“ALLT VARO HLJÓTT“
Written and Performed by Olafur Arnalds
Courtesy of Erased Tapes Records Ltd.
“MARISSA FLASHBACK”
Written by Thomas Owen Mostyn Rowlands
“ABRAHAM‘S DAUGHTER”
Written by Win Butler, Régine Chassagne and T Bone Burnett
Performed and Produced by Arcade Fire
Courtesy of Arcade Fire Music, LLC
“SAFE & SOUND”
Written by Taylor Swift, John Paul White, Joy Williams and T Bone Burnett
Performed by Taylor Swift Featuring The Civil Wars
Produced by T Bone Burnett
Courtesy of Big Machine Records, LLC
“KINGDOM COME”Written by John Paul White and Joy WilliamsPerformed by The Civil WarsProduced by T Bone BurnettCourtesy of sensibility music / Republic Record

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Fan Videos

The Hunger Games -Crawling

Uploaded by januarydreamerx on Nov 14, 2011

 

No Light, No Light | The Hunger Games. 

 Uploaded by gss42x on Nov 20, 2011

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Abraham's Daughter: Official Soundtrack

Arcade Fire: Official Soundtrack

Abraham's Daughter

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More Official Images

We love this picture of President Snow. White Roses!

Aww, Katniss Haymitch moment! Can I  Have A Tissue?

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Lionsgate Confirms Nailpolish Deal

"After weeks of leaked info and denials, Lionsgate is finally giving us a clear answer about its rumored collaboration on a Hunger Games nail polish: It’s a go! The studio is indeed partnering with China Glaze to release a line of polishes inspired by the dystopian movie. However, according to the press release, the colors are inspired only by the Capitol — where Katniss (Jennifer Lawrence) and Peeta (Josh Hutcherson) do interviews and win over the crowds before going into the Games themselves — and not District 12:

In keeping with the powerful themes and messages of the story, the collection of nail polish will be inspired exclusively by one of the book’s distinct settings—the Capitol of the nation of Panem. Awash in lavish fashion, food, and entertainment, Capitol citizens enjoy extreme cosmetics and body modifications, bold wigs, and outlandish costumes.

Interestingly, this change resembles the strategy that io9 suggested a week or so ago: To play off the Capitol’s insane beauty standards and market the polish as part of Katniss’ makeover that she receives in the movie. Now the question is whether the official line will have colors like Octavia’s pea-green skin dye and the scary magenta makeup worn by Elizabeth Banks as Effie, or if they’ll stick with basically the bottom row in the original leaked photo. (We’ve reached out to Lionsgate but haven’t heard back yet.)

So it sounds like Lionsgate and China Glaze (or its parent company, American International Industries) are no longer fighting. Since the lawsuit that American was bringing against Lionsgate was about the studio not acknowledging the partnership, all seems to be hunky-dory now that they’ve sent out a press release.

The collection will be available in stores on March 1, 2012, just a few weeks before the movie hits theaters.

You can reach this post's author, Natalie Zutter, on twitter or via e-mail at natalie@crushable.com."(December, 2011, http://crushable.com/entertainment/hunger-games-nail-polish-confirmed-lionsgate-china-glaze-578/)

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Lionsgate might merge with Summit

Talk is from The Wrap that Lionsgate will merge with Summit, which brought us Twilight. Could you imagine two companies with "rival" films becoming one buisness, and how could this affect the Hunger Games?

Summit is fresh off the success of its second-to-last “Twilight” installment, which has already taken in $488 million worldwide in two weeks. And Lionsgate is ramping up for a new blockbuster series, “The Hunger Games,” after coming off a weak quarter with three movie flops in a row.

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